Scaling New Heights, BUNA's Pioneering Triumph

Produced by Waseem Asmar, “Scaling New Heights” stands as BUNA's first measurable accomplishment documentary. This groundbreaking project features insights from Eslam Radwan, CEO of BUNA, and Mr. Essam Kalthoum, CEO of ASMOU Real Estate, the project developer under SUMOU Holding.

Waseem conceptualized the idea for this documentary, recognizing the need to showcase BUNA's achievements and its impact on the industry. He led a dedicated team through all phases of the project, from initial concept development to final production. His vision was clear: to create a compelling narrative that would highlight BUNA's pioneering spirit and the collaborative efforts behind its success.

Under Waseem's direction, the team meticulously planned each stage, ensuring that every detail was captured authentically. His leadership not only inspired the team but also fostered a strong partnership with both Eslam and Essam, bringing their insights to the forefront of the documentary.

The result is a powerful testament to BUNA's journey, illustrating the dedication and innovation that have defined its path. “Scaling New Heights” is more than just a documentary; it's a celebration of teamwork, vision, and the relentless pursuit of excellence.

Featured Projects

Our documentary production projects at Spectrum Lens are designed to inform, inspire, and engage audiences. By combining artistic visuals with powerful narratives, we capture the essence of each story, ensuring that your achievements are showcased in an impactful way. Explore our featured projects to discover how we can help you tell your story.

BUNA - Building Tomorrow Together

Produced by Waseem Asmar, “BUNA - Building Tomorrow Together” is a dynamic documentary that showcases BUNA Holding's comprehensive capabilities in both infrastructure and superstructure development. Created to be featured on a massive screen at BUNA Holding's booth during the Saudi Infrastructure Exhibition, this project significantly enhanced the company's visibility and impact at the event.

Waseem conceived the idea to highlight BUNA's innovative approach and collaborative efforts across various sectors. Leading the team under considerable time pressure, he ensured that every aspect of production met the high standards expected for the exhibition.

The documentary illustrates BUNA's strategic goals and achievements in both infrastructure and superstructure, demonstrating the company's holistic approach to development. It was further published by TBY (The Business Year) Magazine, which provided additional context and insight into BUNA's vision.

Despite the tight timeline, Waseem's effective leadership and meticulous planning ensured that the project was delivered on time. “BUNA - Building Tomorrow Together” stands as a testament to the company's commitment to shaping the future of construction and development in the region.